Kraft Heinz’s Marketing department based in Toronto, ON is inviting applications from suitable candidates for the position of Brand manager. Kraft Heinz’s Marketing department is a driving force behind the success of the global food giant. Offering a diverse product range, the company strategically engages consumers, fostering brand loyalty. As a market leader, Kraft Heinz’s innovative marketing approaches ensure a robust market presence and sustained competitiveness in the food industry. The candidates selected for the vacancy will be required to start the work as soon as possible.
Job Description:
Employer Name: Kraft Heinz
Department: Marketing
Position: Brand manager- Innovation
No of Vacancies: 1
Salary: Salary is not mentioned, $20.00-$30.00 hourly estimated salary
Employment Type: Hybrid/Full time
Location: Toronto, Ontario, Canada
Reference Number: R-78079
Requirements:
Languages: Candidates must have knowledge of the English Language
Education: Candidates should have educational qualifications such as a Secondary (high) school graduation certificate or Intermediate or a Bachelor’s or Master’s degree or equivalent experience
Experience: Candidates should have proven experience in Marketing and Innovation for an established or startup CPG company
Other Requirements:
- The candidates should possess an innovative mindset, being inherently innovative and collaborative, and prioritizing resourcefulness over resources
- The candidates should demonstrate a consumer-first, iterative approach, with the skills to prioritize the consumer, understand their pain and pleasure points, and iterate quickly based on consumer learning
- The candidates should have a passion for consumer marketing, culture, new product ideas, and trends
- The candidates should have demonstrated leadership skills, including the ability to inspire teams by forging strong relationships and commanding the respect and trust of others
- The candidates should have strong communication and simplification skills, showing the ability to synthesize data and insights to tell and sell a compelling story
- The candidates should excel in execution, with a propensity to move with speed and agility, fueled by an ownership approach and strong time management skills
- The candidates should feel comfortable navigating ambiguity and paving the path to growth
- The candidates should have experience in design thinking and agile innovation methodologies
Responsibilities:
- The candidates should be able to oversee the entire innovation process, spanning from consumer insight generation and concept ideation to product development, packaging design, and business case development
- The candidates should be able to manage cross-functional teams to bring the brand’s innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets
- The candidates should be able to manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline rooted in meaningful consumer pain points and white space in the category
- The candidates should be able to execute the innovation strategy by collaborating with cross-functional teams (R&D, consumer insights, quality, legal, engineering, operations, sales, and finance) to take ideas from concepts to reality, validating or invalidating critical desirability, feasibility, and viability assumptions
- The candidates should be able to manage agency relationships for packaging design of new products and lead validation with consumers in partnership with the consumer insights team
- The candidates should be able to own innovation through the stage gate process, providing access to senior leadership on risks & opportunities, and aligning them to next steps/tradeoffs
- The candidates should be able to leverage syndicated data sources to understand their own and competitor innovation performance, bringing forth insights and recommendations that drive business impact
- The candidates should be able to bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected while balancing financial and operational considerations
- The candidates should be able to champion an innovation culture across the Canadian Innovation team, bringing an outside-in perspective, challenging the status quo, and driving continuous improvement in how they innovate
How to apply:
If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your resume) through the below-mentioned details.
We thank all the applicants for showing their interest and trust in us, however, only the most eligible candidates will be selected and conducted for further procedure directly from employers, in between no charges/fees or original documents will be asked from any applicant. All the best!